A very merry credit crunch Christmas

Credit crunch and Christmas, both begin with ‘C’ – and the similarity doesn’t end there.
Christmas, a happy time? In fact, it sees a frighteningly high suicide rate, it’s the Samaritans’ busiest time and mountains of marriages hit the rocks come January 1.
Likewise, the credit crunch has seen calls to the Samaritans spiral and it has killed off many a marriage.
Divorce rates in London rocket when the spouses of high-earning city workers see the cash cow in trouble. Quietly breathe the word redundancy and I’ve-only-married-you-for-the-money partners are out of the house, designer bags packed, before they hear the dreaded words “stop spending”.
On the plus side (sort of), the credit crunch is preventing some warring couples from divorcing because they cannot afford to separate.

So much for festive – and credit crunch – cheer. Better, then, that we contemplate the coming season of goodwill like Scrooge – complete with miser gloves, miserable faces and a determination not to waste a penny.
After all, redundancies are 10 a penny, home energy and food bills are rocketing and if you’re not growing your own veg and walking round the house in six jumpers and a bobble hat to save on heating, you’re not playing ball.
Anyone who boasts an inner Scrooge is definitely coming into their own right now.
I feel a wartime, batten-down-the-hatches mentality emerging. What’s wrong with bread and dripping sandwiches anyway? Rationing? Bring it back and we can fight obesity at the same time.
Anyway, it’s not all doom and gloom, some people like the credit crunch. Ryanair chief executive Michael O’Leary says it’s good for business and reckons his low-cost airline will reap the benefits of the current economic gloom.

“We are not just looking at a recession but a depression,” he said cheerily.
Meanwhile, as our belts are pulled in so tightly we almost crush out vital organs, it’s good to see frugality return.

Aldi and Lidl are awash with new amateur bargain hunters struggling with that crazy race at the tills to shove everything into the trolley at breakneck speed. Help with your packing? Get a grip. View it more like a Krypton Factor challenge.
Other discount retailers are thriving, too. The East Midlands Designer outlet was so packed last Sunday people were parked bumper to bumper on the pavements outside. Not shopping? We’re shopping more, just in different places.
For example, Domino’s pizzas are doing a roaring trade as people are cutting back on eating out but – despite Jamie Oliver’s best efforts – still can’t be bothered to cook. The compromise? Order in a pizza. Not exactly Scrooge-like but it saves a few bob.
In addition, Domino's has been a rise in the sale of potato wedges. In the last recession supermarkets saw sales of rice and potatoes surge, which means we all comfort eat on starch when times are tough.
Meanwhile, meat and organic food sales are down but sales of Tupperware and plastic sarnie bags are up because we’re buttering our own cobs to take to work.
Apart from the starch obsession, that all seems fairly sensible to me but market analysts say that we are not reacting to the credit crunch in a rational way.
Perhaps not but when, day and night, we’re told that the world economy is crashing around our ears, it’s hard not to rush into the kitchen for a giant baked potato served with rice, chips and a Domino’s pizza. The starch overload sends us to sleep and, for a few hours at least, we can stop worrying about the credit crunch.
As for me, a sensible girl when it comes to money, I have to confess that I have changed my buying habits this Christmas. Weirdly, I’ve stockpiled a pile of presents. Strange indeed for someone who normally dashes out to buy gifts at 2pm on Christmas Eve. I have no explanation for this, or my obsession with rice and potatoes.
As for Christmas Day, I’m wondering if Domino’s will be delivering. I can only hope...